Weeks 1–2 · The listener
One person, specifically, and what they get from every episode.
The programs, in detail
Four programs of 6 to 12 weeks, all built around episodes you actually publish.
Program 01 · A format you can sustain
Launch your show
Most shows are designed for an enthusiastic host with a free Saturday. We design yours for a busy Tuesday: a format with a realistic length, a clear promise to one specific listener, and the first three episodes recorded before you launch.
Weeks 3–4 · The format
Length, structure and cadence you can sustain for a year.
Weeks 5–6 · Recording
Three episodes in the can before anything goes live.
Weeks 7–8 · Launch
Artwork, description, hosting setup and publishing.
Weeks 1–2 · Preparation
Research that finds an angle rather than a Wikipedia summary.
Weeks 3–4 · The follow-up
Abandoning your list when something better appears.
Weeks 5–6 · Silence and steering
Letting pauses sit, and rescuing a rambling answer.
Weeks 7–8 · Difficult guests
The over-prepared, the monosyllabic and the self-promoter.
Program 02 · Stop reading your questions
Interview skills
A good interview is mostly listening and one brave follow-up. We work on preparation that leaves room for surprises, the art of the second question, and being comfortable with silence — which is where guests say the interesting thing.
Program 03 · Good enough, fast
Sound & editing
Listeners forgive average content far more readily than bad audio. We fix recording first — mic technique, a quieter room, correct levels — then build an editing routine with a defined finish line, because editing perfectionism kills more shows than bad microphones.
Weeks 1–2 · Recording
Mic technique, levels and making a bad room sound better.
Weeks 3–4 · Editing
A repeatable workflow and what not to bother fixing.
Weeks 5–6 · Speed
Getting an episode from raw file to published in one session.
Weeks 1–3 · Findability
Titles, descriptions and search that actually matter.
Weeks 4–6 · Sharing
Clips and notes people forward to a friend.
Weeks 7–8 · The numbers
What your downloads really say about your audience.
Weeks 9–10 · Sponsors
A media kit with honest figures, and how to pitch it.
Program 04 · Beyond your friends
Audience & sponsors
Podcast growth is slow and mostly comes from other shows and word of mouth. We work on being findable, on the clips and show notes that travel, and on reading your analytics without lying to yourself. If sponsorship is the goal, we build an honest media kit — no inflated numbers.
Want honest notes on an episode?
Twenty minutes on one episode, free, with the change that would help most.